How Our Grazing
Platter Business Started
Graze Craze started when our founder Kerry Sylvester, a U.S. Airforce veteran who had spent years working in the food industry, observed the growing popularity of charcuterie boards. She believed that there would be strong demand for a charcuterie service that allowed customers convenient access to grazing platters like those they loved online.
She tested out her concept and found that it was wildly popular. Soon, she opened her first few locations and had established Graze Craze as an innovative alternative to traditional eating choices.
Now, Graze Craze is the latest addition to UFG, a leader in the franchising space since 1986. With their help, Graze Craze has become a cutting-edge franchise opportunity poised to expand throughout the U.S. They’ve streamlined processes like the steps to opening, training, marketing, and much more, so franchisees can spend more time focusing on the big picture – growing their charcuterie businesses!
Contact us today to learn more about the history of our brand and where we’re looking to head in the future.
let’s talk multi-units
Graze Craze customers run the gamut from moms looking for a change of pace at snack time to corporate leaders who need catered food for events. No matter how big or small the orders, customers appreciate that they can place them online and in-store with the advantage of delivery options.
A few of the people that make up our dedicated customer base include:
Families looking to spice up special occasions
Couples who fancy a romantic picnic
Businesses that want to show their appreciation to employees and clients
Church and community groups in need of catering
People with special dietary restrictions that can’t eat processed foods
Graze Craze stores are simple to establish and operate. Because we don’t do any cooking on-site, you don’t need to invest in costly kitchen equipment.
Your employees become Grazeologists, taking each customer’s unique needs and preferences into account to create the perfect charcuterie experience. Customers are free to order right off the menu or request a custom box created to their liking.
Wherever you set up shop, our real estate experts will provide you with guidance to ensure you choose a location with all of the essentials for a grazing table business. We’ll also provide you with marketing assistance to help spread the word in your community about your newest Graze Craze location.