Artfully arranged and aesthetically pleasing, charcuterie boards are a food trend with staying power. A franchise opportunity with Graze Craze is a great way to capitalize on this growing trend while going into the charcuterie business for yourself!
Charcuterie is enjoying a foodie renaissance at the moment, but the culinary craft has existed since the 15th century. Since then, the concept has evolved far beyond cheese and crackers as the current revolution coincides with the artisanal food movement. With its variety of cheeses, meats, vegetables, fruits, nuts, olives, spreads, and crackers, there is truly something for everyone with charcuterie.
Visually appealing, charcuterie boards are a great addition to both special occasions and everyday activities. Our hand-crafted personal and picnic boxes, platters, and grazing tables can be created for any size gathering, whether a small group or a large crowd. Charcuterie is perfect for spicing up everyday lunches, making an impression at social events, or gatherings at business meetings or wedding receptions. There are many opportunities to succeed with our business model in this growing segment!
Why should you invest in a franchise opportunity with Graze Craze? We can help you bring high-quality, convenient charcuterie boards to your community and build a strong customer base with a proven business model. Now is a great time to start a charcuterie board business, and there’s no better partner than Graze Craze!
What’s the Craze About?
Graze Craze’s first location was opened in 2020 by Kerry Sylvester, a U.S. Air Force veteran. A self-proclaimed foodie, Kerry noticed increasing interest in charcuterie and graze-style eating and saw the growth potential of this food category. She utilized her food industry expertise to launch Graze Craze charcuterie franchise after a successful two-year test from home, making boards of various sizes for different events and gatherings. Our market testing proved what we already knew: charcuterie is wildly popular, there’s high demand for our products and services, and we’re here to meet that need!
Despite starting in the midst of a pandemic, Graze Craze continues to thrive! We were proud to be ranked by Franchise Dictionary as one of their 2021 Game Changers. Since partnering with United Franchise Group (UFG) in 2021, we’ve proven ourselves to be a cutting-edge charcuterie board franchise opportunity that’s poised to expand throughout the U.S.
We’re dedicated to the quality of our food delivery franchise brand, and we prove our dedication through an exemplary customer service experience. It’s our mission to approach our customers with a servant’s heart. We’re proud of the trusting relationships we form with customers, and our ability to surpass customer’s expectations through perfect execution of design, quality ingredients, and concierge-level customer service.
Our core values are the heart of Graze Craze. We only source best-in-class ingredients, provide concierge-level customer service, and make it a point to celebrate everything every day!
Additionally, we’re proud to be a part of UFG Cares. UFG Cares provides corporate philanthropy and supports active community involvement to give back to the communities we serve. It’s important to us to be invested in and participate with those around us to improve our world.
Want to Join the Growing Charcuterie Industry?
When you invest in a franchise opportunity with Graze Craze, you’ll be able to capitalize on the growing charcuterie trend and graze style of eating. Consumers are more interested in charcuterie boards now more than ever. Industry statistics prove the food industry franchise is booming: sales of charcuterie and packaged meats rose to $378M in 2019 after seeing a compound annual growth rate of 6.5%.
Not only is Graze Craze a part of the massive charcuterie industry, but we’re also part of the online food delivery industry. The online food delivery market is projected to reach a revenue of $67M in 2022, with an expected compound annual growth rate of 9.7%. By these estimates, the market volume is estimated to reach $96M by 2026.
Part of the credit for charcuterie’s resurgence is attributable to social media. The do-it-yourself nature of creating mixed plates allows anyone to become a food artist and enjoy the fruits of their labor. In fact, even charcuterie enthusiasts have joined the ranks of key “influencers.” Charcuterie boards have flourished as a social media phenomenon:
- On Instagram, searching for the term “charcuterie” yields nearly 1 million results
- On Facebook, there are hundreds of dedicated groups
- On TikTok, users are reporting explosive rates of notifications and new followers
Charcuterie is a hobby for some, but we make it easy for our customers to enjoy charcuterie boards that look just like the ones they favor online (and taste even better!) Graze Craze customers choose us because of the quality of our products: our ingredients are guaranteed to be fresh and delicious.
We appeal to just about everyone who loves snacking! Graze Craze customers love that they can place customized orders online and in-store and take advantage of in-house delivery options. Some of our dedicated catering industry customer base include families looking to spice up special occasions, couples who fancy a romantic picnic, businesses that want to show their appreciation to employees and clients, church and community groups in need of catering, and people with special dietary restrictions.
No matter how big or small their order is, our customers appreciate how simple it is to place an order online or in-store, have their order delivered, and enjoy!
What Does it Cost to Open a Charcuterie Business?
If you’re looking at different food franchises, you’ll be delighted to know that Graze Craze is among the most affordable and comprehensive options! We make it easy to start your business quickly, and our ongoing support keeps you on the right track, thanks to our proven business model.
We’ve taken all factors into consideration and designed our opportunity to save you time and money as you open your new charcuterie business. While your exact franchise investment cost will vary depending on your location, real estate costs, and so forth, you can expect your investment to include:
- Franchise fee: $49,500
- Liquid capital: $50,000
- Total investment: $150,000 – $175,000
- Royalty payments: 6%
When you invest in a Graze Craze franchise, you receive virtually everything you’ll need to open your business. The Graze Craze franchise cost includes our training program, equipment, hardware, uniforms, signage, initial marketing expenses, and inventory. Our streamlined investment helps our franchise owners save on costs and simplifies day-to-day operations. You’ll feel confident that you’re investing in everything you need and nothing you don’t!
We’re there for you every step of the way, from finding the perfect storefront location to securing the right inventory. Our business model means no expensive cooking equipment or large lease required: it’s part of what makes the Graze Craze investment so cost-effective.
Worried you don’t have enough experience? Don’t be! We work with franchisees from every background. Even if you’ve never made a charcuterie board, gained any food industry experience, or owned your own business, we’ve developed an unbeatable training program to get you up to speed so you can run your business with confidence.
We also provide continuous, ongoing support in the form of valuable resources like a software system designed to keep you organized, research and development to ensure you’re offering the most in-demand assortments, and business coaching to answer your questions and keep you on the right track. Whether you want to remain as a single location or expand into a multi-unit franchise, we’re committed to helping every franchisee grow their business.
What Sets Graze Craze Apart ?
Graze Craze is a unique franchise opportunity with competitive advantages built into our highly effective business model. We’re leading the way in offering charcuterie business opportunities with potential for growth and ongoing income and revenue!
Some of the advantages to franchising with Graze Craze include:
- For starters, there aren’t a lot of competitors in the charcuterie board space. You’ll have the advantage of being a truly unique business in your area that’s unlike any other food franchise.
- Second, we’re part of United Franchise Group (UFG). UFG is a franchising powerhouse with nearly four decades of industry experience and numerous growing brands. They’re experts at streamlining the process of opening new locations and know how to bring newcomers into a business, show them the ropes, and set them on the right track toward growth. UFG’s solid reputation as an industry leader and a partner provides invaluable resources for any new business owner.
- Third, our well-established, proven food franchise model is designed to save you time and money while you launch your new business. Graze Craze provides franchise owners with an assortment of popular charcuterie boards that are designed for profitability, and our multiple revenue streams will keep you busy!
The Graze Craze model avoids many of the common pitfalls found in a typical restaurant-style food franchise. Our stores typically do not require expensive kitchen hardware, as there’s typically little to no cooking necessary. This not only reduces the initial investment but greatly simplifies day-to-day operations and minimizes food storage risks.
Our smaller footprint helps your business two-fold: you can run your business with just five to eight employees, and you can save money on your lease since our stores don’t require as large of a location as a typical restaurant. Graze Craze sets our franchisees up for success with fewer headaches and a lower initial investment.
What Makes Graze Craze Innovative?
Graze Craze is set to become an industry leader, and with good reason: we’re making charcuterie more accessible than ever! We use fresh and wholesome ingredients, feature bold flavors, provide endless customization, and utilize eco-friendly packaging. You’ll be able to bring this innovative style of eating to the masses with our franchise in the food industry and without a lot of competition because we’ve set the bar so high.
We’re built on innovation: our grazing table business is three franchises in one! Our franchisees are able to leverage multiple dining trends and turn them into multiple revenue streams. We’re part charcuterie franchise, part catering franchise, and part food delivery franchise.
- One part of the business is the charcuterie franchise opportunity, where you’ll provide fresh and wholesome grazing options for your community.
- The second part of the business is a catering franchise opportunity, where you’ll work with a growing number of corporate and B2B clients.
- The third part is a food delivery franchise opportunity, where you’ll offer delivery options to customers instead of using a third-party service. Our customers love that they can trust us for fast, free delivery.
We source only the highest-quality ingredients, which, along with our attention to detail, represent the essential elements that set us apart in every category. Our fresh and wholesome grazing boards include cured meats, fresh-baked artisan bread, and cheeses, which we combine with farm-fresh produce and our house-made sauces, dips, and jams.
For example, our signature board, The Gone Grazey, is bursting with a variety of cured meats, cheeses, and colorful fruits and vegetables, with a touch of something sweet. Our Grazey For Keto board focuses on providing more protein elements, and less of the carb and sugar components. Ingredients include cottage cheese dill dip, pickles, cured meats, cheeses, vegetables, keto crisps, fruits, and everything bagel cream cheese.
Our Vegegrazian board is a light and tasty arrangement that includes an array of in-season raw crudites beautifully arranged with delicious dips. Customers will love the hummus, breads, fruits, cheeses, crackers, vegetables, cottage cheese dill dip, cranberry orange jam, raspberry jam, lemon dill mayo, and honey combination. The Sweet & Grazey board is a perfect dessert board: an abundance of gourmet chocolates, baked goods, fruits, and cheeses.
The different, innovative flavors we create mean there’s something for everyone on a charcuterie board. While we supply a menu of signature grazing platters, our platters are completely customizable. We cater to our customers’ individual needs by allowing them the flexibility to design their grazing platters based on their personal palates and dietary specifications.
As the proverbial cherry on top, Graze Craze is proud to utilize eco-friendly packaging. Our charcuterie boards come in biodegradable packaging, including palm leaf plates and utensils. Customers are consistently delighted that our boxes and platters can be repurposed for gift wrapping, decoration, or serving.
Where Are Our Available Markets ?
Bring Graze Craze food franchise opportunities to your community! We’re currently available in all markets nationwide. We have stores in Florida, Massachusetts, Oklahoma, Tennessee, Texas, and Utah that have opened as of April, 2022, with more scheduled to launch in the upcoming months, so be sure to stop by if you’re in our area!
If you’re driven to start your own business and ready to put in the hard work, Graze Craze could be a great option for you! Our new food franchise opportunity is perfect for those who are foodies, former DIYers, Pinterest posters, or artists looking to take their hobby to the next level and establish a business, regardless of their background.
If you have food service or restaurant experience or are retired and looking for a business venture, Graze Craze is a very easy transition to begin a business of your own. We’re sure you’ll see the potential of Graze Craze right away, and should you choose to expand, we make for a great multi-unit franchise opportunity. Our food delivery franchise opportunity also works very well for investors looking to diversify their portfolio and as a complementary business for individuals who own other businesses, shared spaces, or other rental properties.
Now is the time to start a charcuterie business of your own, and Graze Craze is the ideal partner to bring the craze to your community!