Our Brands, Your Country
Start a Graze Craze in Mexico
Mexico represents an exceptional growth market for Graze Craze, driven by a deeply social culture and a rising demand for premium, visually stunning catering options. As Mexican consumers seek unique dining experiences for corporate events, family celebrations, and social gatherings, our artisanal charcuterie concept is perfectly positioned to lead the category. From the financial hubs of Mexico City to world-class tourist destinations in the Riviera Maya and business centers like Monterrey and Guadalajara, the Mexican market highly values freshness and high-quality presentation. Investing in Graze Craze in Mexico offers Master License Partners the chance to dominate a rapidly expanding segment in Latin America’s second-largest economy.
The catering industry in Mexico is evolving, with a notable shift toward “convenient luxury” and healthy food options that foster community. We have identified a significant gap in the Mexican market for a professionalized, scalable charcuterie brand that can handle everything from luxury product launches to intimate home gatherings. By becoming a Master License Partner in Mexico, you are building a nationwide infrastructure to bring beautifully curated, hand-crafted grazing boards to a market that values both hospitality and culinary innovation.
The Master License Model
A Proven Business Model That Works in Mexico
- Flagship Guidance: We guide you through the phases of running a flagship location in Mexico, leveraging our global expertise to establish your local operation.
- Flexible Opportunities: The model works in Mexico because charcuterie transcends traditional meal times, serving as a perfect solution for corporate events, social mixers, and the growing gourmet gift market.
Support at Each Step
- Site Selection: Assistance in finding high-visibility locations within Mexico’s premier commercial and residential districts.
- Vendor Setup: Helping you negotiate with local Mexican suppliers and global partners to ensure the highest quality meats, cheeses, and produce.
- Launch Team: On-site training to get your Mexican flagship location operational and meeting our premium brand standards.
Training & Revenue
Global Training Support
- Phase 1: Intensive management and artisanal food preparation training at our global headquarters, focusing on the “art of grazing” and efficient kitchen operations.
- Phase 2: Master Franchise Sales Training, teaching you how to market and sell Graze Craze franchises to entrepreneurs across Mexico.
Income Opportunities in Mexico
- Multiple Streams: Profit from your own flagship locations, franchise sales throughout Mexico’s states, and ongoing royalties from your franchisee network.
The Four Master License Profit Centers
- Flagship Location: Your initial income-generating storefront in Mexico allows you to generate immediate revenue while establishing the brand’s local footprint.
- Franchise Sales: Once your flagship is operational, you can focus on expanding the brand by selling additional franchises throughout Mexico, retaining a significant portion of the franchise fees.
- Franchise Royalties: You will benefit from ongoing monthly royalties collected from your Mexican franchisees in exchange for continued brand use and support.
- Franchisee Supplies: You will benefit from the supply chain infrastructure, ensuring your franchisees have access to the proprietary packaging and branded materials required to run their locations.
Why Graze Craze in Mexico?
Turnkey Business
Proven System in Place
Benefit from the culinary research and operational processes that have made us a leader in the grazing space globally.