Veteran Franchise Opportunities
Veterans bring the discipline. Graze Craze brings the system.
Graze Craze is proud to support veterans who are ready to build their next chapter through franchise ownership. With a model built around systems, service, leadership, local relationships, and community connection, Graze Craze gives veterans a way to bring a shareable charcuterie franchise to the moments people love to celebrate. From boards and boxes to catering, gifting, and grazing tables, this is a business built for owners who know how to follow a process, lead a team, and deliver with purpose.
A brand with veteran roots.
Graze Craze was founded by Kerry Sylvester, a U.S. Air Force veteran who saw an opportunity to turn beautifully arranged charcuterie boards into a business built around catering, events, gifting, and celebrations. After testing the concept, Kerry and her team partnered with United Franchise Group to turn Graze Craze into a franchise. That veteran foundation still matters. Graze Craze is built around many of the same qualities veterans bring to business ownership: discipline, standards, service, teamwork, and the ability to execute a plan.
Today, Graze Craze continues to welcome veterans into the franchise system with dedicated incentives, training, and support designed to help owners learn the business from the board up.
Veteran investment snapshot
Graze Craze offers a reduced first-unit franchise fee for qualifying U.S. military veterans.
Standard investment range
$175,000–$200,000
Standard initial franchise fee
$49,500
Estimated veteran franchise fee
$39,600
Veteran franchise fee discount
20% off the first-unit franchise fee
Estimated first-unit investment after
veteran fee discount
$165,100–$190,100
Estimated first-unit savings
$9,900
Multi-unit veteran incentives
Why veterans are a strong fit for Graze Craze
Systems thinking
Graze Craze is built around a defined operating model. Veterans understand the value of process, standards, and consistency.
Leadership
Franchise ownership requires the ability to lead people, communicate clearly, and create accountability. Those skills often translate naturally from military service to business ownership.
Execution under pressure
Catering, gifting, events, and daily orders require timing, organization, and attention to detail. Veterans are used to managing moving parts and staying focused on the mission.
Service mindset
Graze Craze is a customer experience business. Strong owners care about how people feel when they order, receive, and share the product.
Community connection
Graze Craze owners build relationships with offices, event planners, schools, nonprofits, realtors, venues, and local organizations. Veterans often bring a strong sense of service and community to that work.
Follow-through
Corporate catering and event relationships grow through showing up, following up, and delivering consistently. That kind of disciplined effort is central to the Graze Craze model.
Veteran Grazologists in action
Cureston “Cookie” Brice
U.S. Army Veteran | Graze Craze Owner, Fayetteville, North Carolina
Cookie Brice channels nearly three decades of Army and government service into her Graze Craze in Fayetteville, North Carolina, where she’s turning military discipline into a growing catering and events business rooted in community..
Cindee Conner
Retired U.S. Air Force Lieutenant Colonel | Graze Craze Owner, Boca Raton, FL
Cindee Conner brings military leadership, service, and operational discipline to her Graze Craze location in Boca Raton. Her story is a strong example of how veterans can apply their experience to a charcuterie franchise built around customer experience, community connection, and memorable events.
A franchise model built around service, standards, and community.
Graze Craze is not a traditional restaurant concept. The model does not require a full commercial kitchen, fryers, grills, hoods, or grease traps. Instead, franchisees learn a system built around fresh assembly, visual presentation, catering execution, gifting, local orders, and customer service.
For veterans, that structure can be a strong match. You do not need to come in as a chef or charcuterie expert. Graze Craze provides training and support designed to help franchisees understand the model, follow brand standards, serve customers, and build local awareness.
Built for more than one mission.
Graze Craze offers single-unit and multi-unit franchise opportunities for qualified candidates. Veterans interested in building beyond one location may be eligible for additional discounts and can explore how the model supports growth through teams, systems, community relationships, and repeatable local execution.
For veterans who want to bring Graze Craze to more than one community, the opportunity can extend beyond one storefront. Each location creates another way to serve meetings, events, gifts, celebrations, and everyday orders.
Ready to bring Graze Craze to your community?
If you are a veteran exploring franchise ownership, Graze Craze gives you a way to build in a distinctive food category with a reduced franchise fee, training, support, and a product people love to share. Your next chapter does not have to start from a blank board. Let’s talk about your goals, your community, and whether Graze Craze is the right fit.