Graze Craze Master Franchise Opportunities in Ireland
Lead the Grazology movement in Ireland.
Start a Graze Craze in Ireland
Ireland knows how to gather. Office lunches, christenings, communions, birthdays, match days, weddings and the occasional “just because” all call for food that brings people together. Graze Craze turns those moments into beautifully crafted charcuterie boards, boxes and grazing tables, and turns that demand into a business worth celebrating.
As Graze Craze’s Master License Partner in Ireland, you’ll lead the Grazology movement nationwide: open your flagship, then award and support franchises across the country.
Not Your Average Cheese and Crackers
Graze Craze is the #1 charcuterie franchise. We turn hosting, catering and gifting into a business built around beautifully crafted charcuterie boards, boxes and grazing tables. Our boards are naturally visual, social and conversation-worthy, so every order gets noticed, shared and remembered.
No Kitchen. No Kidding.
Graze Craze is built around assembly, curation and presentation, not cooking. No fryers, no grills, no exhaust hoods and no traditional restaurant kitchen. That means a simpler build-out and a business that’s easier to run and to replicate.
The Master License Model
A Proven Business Model That Works in Ireland
Irish customers want food that looks as good as it tastes and shows up ready to share. A Graze Craze location delivers exactly that for offices, event planners, schools, sports clubs, venues and families, with no traditional restaurant kitchen required.
As Master License Partner, you’re the country-level leader for the brand. You open and run a flagship that proves the model locally, then award franchises to local Grazologists™, train and support them, and grow a national network with the support of United Franchise Group behind you.
One Location. Many Reasons to Order.
-
Corporate catering: meetings, lunches, trainings, client events and team celebrations, with repeat corporate accounts.
-
Events and celebrations: weddings, showers, birthdays, graduations, fundraisers and holidays.
-
Gifting: fresh, thoughtful gifts for clients, employees and loved ones.
-
Pickup, delivery and online orders: boards, boxes and Char-Cutie-Cups for everyday moments.
Support at Each Step
- Site Selection: We help you identify and secure the best location for your flagship, then plan where future franchise locations should follow.
- Supplier Setup: We help you build relationships with local and global suppliers who meet our standards for fresh, quality ingredients.
- Launch Team: Our team works on site with you to train your staff and launch your flagship.
Training & Revenue
Global Training Support
We’ll teach you the catering business from the board up, in two phases:
- The art of grazing. Management and operations training at our headquarters in West Palm Beach, Florida, covering board design, food handling, catering logistics, customer service and local marketing, followed by on-site training in Ireland.
- Master franchise sales training. Once your flagship is established, you learn how to recruit, award and support franchise owners, with ongoing visits and calls as your network grows.
Income Opportunities in Ireland
As Master License Partner, you earn from your flagship, from every franchise you award, from ongoing royalties across your network and from supplying your franchisees. Every new location across Ireland adds to your income and to the long-term value of the business you’re building.
The Four Master License Profit Centers
Flagship Location
Your flagship earns from day one, builds the brand locally and becomes the showcase and training ground for future franchise owners.
Franchise Sales
After your flagship is established, you award Graze Craze franchises across Ireland and earn a franchise fee for each new location you award a license to.
Franchise Royalties
Every location in your network pays ongoing royalties for the brand, systems and support you provide. As your network grows, so does this recurring income.
Franchisee Supplies
Your franchisees order branded packaging, boxes and approved materials through the supply chain you manage, adding to your revenue with every order.
You'd Be Grazey to Pass This Up
1
Turnkey Business
No catering or culinary experience required. Our systems and training turn you into the go-to charcuterie expert.
2
A Proven System
Brand standards, recipes, operating processes and marketing built and refined across multiple countries and hundreds of locations.
3
Seen, Shared, and Celebrated
A product people photograph, post and talk about, so every order helps build awareness.
4
Backed by United Franchise Group
40+ years of franchising experience and master license partnerships around the world since 1995.
5
Exclusive Country Rights
The exclusive right to develop and protect Graze Craze across Ireland.
Why Ireland Is Ready to Graze
You know Ireland better than anyone. Here’s what we see:
A record €10.4 billion foodservice market
Ireland’s hospitality and foodservice market reached a record €10.4 billion according to Bord Bia’s 2025 Foodservice Market Insights report, with institutional foodservice growing 15.5% as more people returned to offices. Back in the office means back to team lunches, client meetings and celebrations, which is prime grazing territory.
More than 20,000 weddings a year
Ireland registered more than 20,000 marriages in 2024, with August the busiest month (CSO). Add engagements, showers, christenings and communions, and every season brings new reasons to order a grazing table.
A gifting and hosting culture
From Christmas hampers to thank-you gifts for clients and colleagues, Irish customers love a thoughtful gift. Graze Craze boxes give them a fresh alternative to the usual basket.
Prefer to Own One or More Locations?
Not looking to develop all of Ireland? You can still become the go-to charcuterie expert in your community by owning and running your own Graze Craze location. Tell us where you’d like to open, and our international team will explain how individual and multi-unit locations are awarded in Ireland.
Frequently Asked Questions
Do I need restaurant or catering experience?
No. Training covers board assembly, food handling, catering logistics, customer service, local marketing and daily operations, plus franchise development for master partners. Leadership and knowledge of your local market matter more.
Does a Graze Craze location need a commercial kitchen?
No traditional cooking line is needed: no ovens, fryers, grills or exhaust hoods. Locations are built around fresh ingredient assembly, curation and presentation, which keeps the build-out simpler.
Where should I open my flagship?
You won’t make that decision alone. We help you identify and secure the best location for your flagship using demographic research and real estate experience, then plan where future franchise locations should follow.
What language is the training in?
Training is delivered in English, with on-site support in your country as your flagship opens.
Does the Irish master license include Northern Ireland?
Our international team will confirm the exact territory, including how Northern Ireland is treated alongside the United Kingdom.
Can I open one or more locations instead of developing the whole country?
Yes. Tell us where you’d like to open, and our international team will explain how individual and multi-unit locations are awarded in Ireland.
Ready to Get on Board in Ireland?
Celebrate everything, starting with your next big move. Tell us about your background and your plans for Ireland, and our international team will walk you through the Master License opportunity and next steps.