Graze Craze Master Franchise Opportunities in Spain
Lead the Grazology movement in Spain.
Start a Graze Craze in Spain
Spain has turned sharing a table into an art. Jamón, queso and something to nibble with friends is practically a national pastime. Graze Craze takes that tradition and packages it for modern life: beautifully crafted boards, boxes and grazing tables, ready for the office, the party, the wedding or the gift.
As Graze Craze’s Master License Partner in Spain, you’ll lead the Grazology movement nationwide: open your flagship, then award and support franchises across the country.
Not Your Average Cheese and Crackers
Graze Craze is the #1 charcuterie franchise. We turn hosting, catering and gifting into a business built around beautifully crafted charcuterie boards, boxes and grazing tables. Our boards are naturally visual, social and conversation-worthy, so every order gets noticed, shared and remembered.
No Kitchen. No Kidding.
Graze Craze is built around assembly, curation and presentation, not cooking. No fryers, no grills, no exhaust hoods and no traditional restaurant kitchen. That means a simpler build-out and a business that’s easier to run and to replicate across a country.
The Master License Model
A Proven Business Model That Works in Spain
Spanish customers already know and love charcuterie. What Graze Craze adds is presentation, convenience and consistency: a recognized brand that can deliver a stunning grazing table to a corporate event or a celebration anywhere in the country, with no traditional restaurant kitchen required.
As Master License Partner, you’re the country-level leader for the brand. You open and run a flagship that proves the model locally, then award franchises to local Grazologists™, train and support them, and grow a national network.
One Location. Many Reasons to Order.
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Corporate catering: meetings, lunches, trainings, client events and team celebrations, with repeat corporate accounts.
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Events and celebrations: weddings, showers, birthdays, graduations, fundraisers and holidays.
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Gifting: fresh, thoughtful gifts for clients, employees and loved ones.
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Pickup, delivery and online orders: boards, boxes and Char-Cutie-Cups for everyday moments.
Support at Each Step
- Site Selection: We help you identify and secure the best location for your flagship, then plan where future franchise locations should follow.
- Supplier Setup: We help you build relationships with local and global suppliers who meet our standards for fresh, quality ingredients.
- Launch Team: Our team works on site with you to train your staff and launch your flagship.
Training & Revenue
Global Training Support
We’ll teach you the catering business from the board up, in two phases:
- The art of grazing. Management and operations training at our headquarters in West Palm Beach, Florida, covering board design, food handling, catering logistics, customer service and local marketing, followed by on-site training in Spain.
- Master franchise sales training. Once your flagship is established, you learn how to recruit, award and support franchise owners, with ongoing visits and calls as your network grows.
Income Opportunities in Spain
As Master License Partner, you earn from your flagship, from every franchise you award, from ongoing royalties across your network and from supplying your franchisees. Every new location across Spain adds to your income and to the long-term value of the business you’re building.
The Four Master License Profit Centers
Flagship Location
Your flagship earns from day one, builds the brand locally and becomes the showcase and training ground for future franchise owners.
Franchise Sales
After your flagship is established, you award Graze Craze franchises across Spain and keep a significant portion of the franchise fee for each one.
Franchise Royalties
Every location in your network pays ongoing royalties for the brand, systems and support you provide. As your network grows, so does this recurring income.
Franchisee Supplies
Your franchisees order branded packaging, boxes and approved materials through the supply chain you manage, adding to your revenue with every order.
You'd Be Grazey to Pass This Up
1
Turnkey Business
No catering or culinary experience required. Our systems and training turn you into the go-to charcuterie expert.
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A Proven System
Brand standards, recipes, operating processes and marketing built and refined across multiple countries and hundreds of locations.
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Seen, Shared, and Celebrated
A product people photograph, post and talk about, so every order helps build awareness.
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Backed by United Franchise Group
40+ years of franchising experience and master license partnerships around the world since 1995.
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Exclusive Country Rights
The exclusive right to develop and protect Graze Craze across your country.
Why Spain Is Ready to Graze
You know Spain better than anyone. Here’s what we see:
More than 175,000 weddings a year
Spain recorded 175,364 marriages in 2024, up 1.7% on the year before (INE). Every wedding, engagement and celebration is a chance for a show-stopping grazing table.
More than 3.3 million companies to cater
Spain had more than 3.3 million active companies at the start of 2025 (INE). Corporate lunches, client meetings, trainings and team celebrations make corporate catering a year-round opportunity.
A country that won't give up eating out
7 in 10 Spaniards say they would not give up eating out despite inflation, according to Edenred’s FOOD Barometer 2025. Food that brings people together is a priority, not a luxury.
Prefer to Own One or More Locations?
Not looking to develop all of Spain? You can still become the go-to charcuterie expert in your community by owning and running your own Graze Craze locations. Tell us where you’d like to open, and our international team will explain how individual and multi-unit locations are awarded in Spain.
Frequently Asked Questions
Do I need restaurant or catering experience?
No. Training covers board assembly, food handling, catering logistics, customer service, local marketing and daily operations, plus franchise development for master partners. Leadership and knowledge of your local market matter more.
Does a Graze Craze location need a commercial kitchen?
No traditional cooking line is needed: no ovens, fryers, grills or exhaust hoods. Locations are built around fresh ingredient assembly, curation and presentation, which keeps the build-out simpler.
Where should I open my flagship?
You won’t make that decision alone. We help you identify and secure the best location for your flagship using demographic research and real estate experience, then plan where future franchise locations should follow.
What language is the training in?
Training is delivered in English, with on-site support in your country as your flagship opens.
Will charcuterie stand out in a country that already loves it?
Yes. Graze Craze isn’t competing with the local deli; it’s a catering, gifting and events business built around presentation and convenience. You’ll work with our team to adapt boards and boxes to Spanish tastes, using quality local ingredients.
Can I open one or more locations instead of developing the whole country?
Yes. Tell us where you’d like to open, and our international team will explain how individual and multi-unit locations are awarded in Spain.
Ready to Get on Board in Spain?
Celebrate everything, starting with your next big move. Tell us about your background and your plans for Spain, and our international team will walk you through the Master License opportunity and next steps.