Graze Craze Master Franchise Opportunities in Switzerland
Lead the Grazology movement in your country.
Start a Graze Craze in Switzerland
Few countries love cheese like Switzerland. Add a business culture that values quality and precision, plus no shortage of corporate events, apéros and celebrations, and you have a market made for premium grazing.
As Graze Craze’s Master License Partner in Switzerland, you’ll lead the Grazology movement nationwide: open your flagship, then award and support franchises across the country’s cantons.
Not Your Average Cheese and Crackers
Graze Craze is the #1 charcuterie franchise. We turn hosting, catering and gifting into a business built around beautifully crafted charcuterie boards, boxes and grazing tables. Our boards are naturally visual, social and conversation-worthy, so every order gets noticed, shared and remembered.
No Kitchen. No Kidding.
Graze Craze is built around assembly, curation and presentation, not cooking. No fryers, no grills, no exhaust hoods and no traditional restaurant kitchen. That means a simpler build-out and a business that’s easier to run and to replicate across a country.
The Master License Model
A Proven Business Model That Works in Switzerland
Swiss customers expect premium quality and flawless presentation. A Graze Craze location delivers beautifully crafted boards, boxes and grazing tables for apéros, corporate events, client gifts and private celebrations, with no traditional restaurant kitchen required.
As Master License Partner, you’re the country-level leader for the brand. You open and run a flagship that proves the model locally, then award franchises to local Grazologists™, train and support them, and grow a national network.
One Location. Many Reasons to Order.
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Corporate catering: meetings, lunches, trainings, client events and team celebrations, with repeat corporate accounts.
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Events and celebrations: weddings, showers, birthdays, graduations, fundraisers and holidays.
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Gifting: fresh, thoughtful gifts for clients, employees and loved ones.
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Pickup, delivery and online orders: boards, boxes and Char-Cutie-Cups for everyday moments.
Support at Each Step
- Site Selection: We help you identify and secure the best location for your flagship, then plan where future franchise locations should follow.
- Supplier Setup: We help you build relationships with local and global suppliers who meet our standards for fresh, quality ingredients.
- Launch Team: Our team works on site with you to train your staff and launch your flagship location.
Training & Revenue
Global Training Support
We’ll teach you the catering business from the board up, in two phases:
- The art of grazing. Management and operations training at our headquarters in West Palm Beach, Florida, covering board design, food handling, catering logistics, customer service and local marketing, followed by on-site training in your country.
- Master franchise sales training. Once your flagship is established, you learn how to recruit, award and support franchise owners, with ongoing visits and calls as your network grows.
Income Opportunities in Switzerland
As Master License Partner, you earn from your flagship, from every franchise you award, from ongoing royalties across your network and from supplying your franchisees. Every new location across Switzerland adds to your income and to the long-term value of the business you’re building.
The Four Master License Profit Centers
Flagship Location
Your flagship earns from day one, builds the brand locally and becomes the showcase and training ground for future franchise owners.
Franchise Sales
After your flagship is established, you award Graze Craze franchises across Switzerland and earn a franchise fee for each one.
Franchise Royalties
Every location in your network pays ongoing royalties for the brand, systems and support you provide. As your network grows, so does this recurring income.
Franchisee Supplies
Your franchisees order branded packaging, boxes and approved materials through the supply chain you manage, adding to your revenue with every order.
You'd Be Grazey to Pass This Up
1
Turnkey Business
No catering or culinary experience required. Our systems and training turn you into the go-to charcuterie expert.
2
A Proven System
Brand standards, recipes, operating processes and marketing built and refined across multiple countries and hundreds of locations.
3
Seen, Shared, and Celebrated
A product people photograph, post and talk about, so every order helps build awareness.
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Backed by United Franchise Group
40+ years of franchising experience and master license partnerships around the world since 1995.
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Exclusive Country Rights
The exclusive right to develop and protect Graze Craze across your country.
Why Switzerland Is Ready to Graze
You know Switzerland better than anyone. Here’s what we see:
A nation of cheese lovers
The Swiss ate a record 23.7 kilograms of cheese per person in 2025, up 2.5% on the year before (Swiss Milk Producers, reported by swissinfo.ch). A brand built around cheese and charcuterie starts with a built-in fan base.
A small business economy
More than 99% of Swiss companies are small and medium-sized enterprises (Federal Statistical Office). These businesses host meetings, client events and apéros, but rarely have in-house catering.
An apéro culture
The Swiss apéro, a relaxed gathering over drinks and something to share, is a fixture of business and social life. Grazing boards and tables are a natural fit.
Prefer to Own One or More Locations?
Not looking to develop all of Switzerland? You can still become the go-to charcuterie expert in your community by owning and running your own Graze Craze locations. Tell us where you’d like to open, and our international team will explain how individual and multi-unit locations are awarded in Switzerland.
Frequently Asked Questions
Do I need restaurant or catering experience?
No. Training covers board assembly, food handling, catering logistics, customer service, local marketing and daily operations, plus franchise development for master partners. Leadership and knowledge of your local market matter more.
Does a Graze Craze location need a commercial kitchen?
No traditional cooking line is needed: no ovens, fryers, grills or exhaust hoods. Locations are built around fresh ingredient assembly, curation and presentation, which keeps the build-out simpler.
Where should I open my flagship?
You won’t make that decision alone. We help you identify and secure the best location for your flagship using demographic research and real estate experience, then plan where future franchise locations should follow.
What language is the training in?
Training is delivered in English, with on-site support in your country as your flagship opens.
Can the business operate in more than one language?
Yes. You’ll adapt marketing and customer service for German, French and Italian-speaking customers as you grow across Switzerland, with support from our team. Training is delivered in English.
Can I open one or more locations instead of developing the whole country?
Yes. Tell us where you’d like to open, and our international team will explain how individual and multi-unit locations are awarded in Switzerland.
Ready to Get on Board in Switzerland?
Celebrate everything, starting with your next big move. Tell us about your background and your plans for Switzerland, and our international team will walk you through the Master License opportunity and next steps.