Entrepreneur spotlights Graze Craze as the driving force behind the charcuterie boom sweeping TikTok and Pinterest. As the category leader with 132 locations and on track for 150 by year’s end, Graze Craze has seen average sales grow 16% year over year, with picnic box sales quadrupling since a menu refresh. President Cory Hibbard explains why Gen Z is drawn to boards for connection and gathering, and the article features franchisee Amaan Bhanji, who joined the brand at just 18 and now runs its top-performing location in Arlington, Virginia.