Culture and values

Graze Craze is an innovative franchise opportunity and alternative to traditional eating choices. Our founder, Kerry Sylvester, a U.S. Air Force veteran, observed the growing popularity of charcuterie boards and made it her mission to address the strong demand for charcuterie and grazing platters with added convenience.

We value all our franchisees, employees, and customers to the greatest extent. We developed our mission to reflect our high standards for all our locations:

“It is our Mission to approach everyone connected to Graze Craze with a servant’s heart. We are committed to a trusting relationship with our customers based on the perfect execution of design, quality ingredients, and customer service, by meeting our customers’ needs before they even know what those needs are. We are dedicated to the quality of our brand both through the customer service experience and the employee journey. At Graze Craze, our approach to the customer and our work life is set at a high standard, so that whether you stand in our lobby or in our kitchen, you know that you matter!”

Instead of business results-driven culture, we keep our high standards as our mission by going above and beyond to ensure all of the elements of our franchise opportunity align to produce the best results possible. Intertwined with our commitment are our core values.

Our core values include:

  • Sourcing best-in-class ingredients. We utilize only the highest quality ingredients in each category we offer and combine those ingredients with our house-made sauces, dips, and jams. Our Food First philosophy ensures customers taste the difference in our quality while appreciating the artistic arranging we provide.
  • Providing concierge customer service. Reflecting on our mission to approach each opportunity with a servant’s heart, we provide concierge-level customer service to ensure customers feel our dedication to magnifying their customer service experience.
  • Celebrating everything. From a simple lunch order to a corporate celebration, every order at Graze Craze holds a special meaning, as does every member of our staff. We take the time to show our appreciation every day by celebrating everything!

As part of United Franchise Group (UFG), we also embrace their mission statement: We have one customer: our franchisee. When they are successful, we are successful. Our franchisees are the champions of our brand, so we provide ongoing business support systems to encourage and help them become successful entrepreneurs.

Part of assisting franchise owners in becoming successful entrepreneurs is our commitment to giving back to the community. Franchisees are a keystone to the communities they serve, and through corporate philanthropy, we’re able to enhance the lives of others by giving back to those communities.

We’re proud to be involved with UFG Cares, where we not only give back financially but invest and participate in our local communities. Additionally, franchisees are also encouraged to support local causes that are important to them.

Graze Craze is a stand-out opportunity that aims to provide service at all levels with a servant’s heart. Through our mission, core values, and philanthropy, we’re able to make a difference not only in our stores but for the community as a whole.

Contact Graze Craze today to learn more about our innovative franchise opportunity for your community!